Founded: 2007  |  Investment Year: 2007  |  Headquarters: Cairo  |  Founder: Amr Salaly

Smash Management is the operating arm of the Sofi Sport ecosystem, specializing in turnkey sports facility management. The company pairs operational precision with genuine community focus, delivering sporting environments that promote health, leisure, and high performance.

Sofico’s partnership has enabled Smash Management to systematize its operating model, replicate it across multiple facilities, and extend its reach into new markets — setting a benchmark for sustainable sports management in Egypt and reinforcing Sofico’s belief in disciplined expansion and community-centered growth.