Founded: 1996  |  Investment Year: 1996  |  Headquarters: Cairo  |  Founder: Amr Salaly

Sofi Sport is the asset-holding company behind Smash Clubs, Egypt’s leading private sports and recreation network. Built around quality facilities, professional coaching, and lifestyle-oriented membership experiences, Sofi Sport has redefined what private athletic environments can offer in the Egyptian market.

Sofico’s investment has been instrumental in scaling Sofi Sport’s footprint and institutionalizing its operating structure. Long-term capital support and strategic oversight have allowed the group to expand into new locations and broaden its service offering — setting a new benchmark for sports infrastructure and wellness in Egypt.