Founded: 2011  |  Investment Year: 2011  |  Headquarters: Cairo  |  Founder: Amr Sobaty

Smash Trading was founded to meet the rising demand for sports and fitness equipment in Egypt’s growing recreation sector. The company distributes premium international brands and delivers turnkey equipment solutions to private clubs, hotels, and sports facilities.

Sofico’s investment supports Smash Trading’s mission to strengthen supply reliability and scale distribution across the region. Through operational infrastructure upgrades and modern procurement systems, Sofico continues to help the company build a durable foundation for growth in Egypt’s evolving sports economy.